Cross-channel advertising

Put every channel on one buying desk.

Plan, launch, and refine campaigns across display, online video, streaming TV, native, and in-app inventory — one budget, one audience layer, and reporting that stays current while the campaign is still running.

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Display Online video Streaming TV Native In-app Retail media
Channel reach across display, video, and streaming
Capabilities

The whole buying cycle, in one place

Planning, delivery, and evidence live in the same account, so the weekly review does not turn into a hunt for which tool holds the real number.

Campaign Control

Write the brief, set the flight, and pace delivery from one place, with budgets that stay shared as channels are added.

BriefsFlightsBudgets

Bid Management

Choose a strategy per line item, set floor prices, and open auction-level detail that shows why a bid won or lost.

StrategiesFloorsAuction detail

Audience Layers

Combine first-party segments, modelled audiences, and contextual signals, then activate them under clear consent controls.

First-partyModelledContextual

Creative Operations

Keep every asset in a shared library, reuse templates across channels, and rotate variants while delivery is running.

AssetsTemplatesRotation

Inventory & Placements

Sell and buy across web, in-app, video, and streaming inventory, with frequency caps, dayparting, and pacing rules you set.

FrequencyDaypartingPacing

Measurement

Read multi-touch attribution, view-through outcomes, and incrementality beside the delivery figures they explain.

Multi-touchView-throughIncrementality

Brand Safety

Define content categories and blocklists, then decide at placement level where your creative is allowed to appear.

CategoriesBlocklistsPlacement controls

Traffic Quality

Filter before and after the bid against recognised invalid-traffic guidance, and score supply as it arrives.

Pre-bidPost-bidSupply quality
Orchestration

Plan it once, run it on every screen

Start from a single brief, then open it out to streaming TV, online video, display, native, and in-app supply. Shared budgets and pacing rules keep spend where it is still earning its place.

  • One brief across every channel
  • Frequency caps that hold across placements
  • Shift budget without rebuilding the plan
See how it works
Campaign workspace showing delivery and pacing
Campaign delivery across connected channels
Measurement

See which parts of the plan actually moved

Join delivery data to the conversion events that matter to you, compare creative variants, and read the incremental effect of a placement instead of crediting whichever click arrived last.

  • Multi-touch attribution models
  • View-through and assisted conversion reporting
  • Incrementality experiments built in
How measurement stays clean
In practice

How teams work inside one workspace

Three situations we see most often, written as scenarios rather than testimonials.

“A brand team stops rebuilding the same plan in three tools. Planning, delivery, and reporting read from the same numbers, so the weekly review is a conversation rather than a reconciliation exercise.”

Brand media team Direct-to-consumer

“An agency runs every client account inside one workspace, with access separated per client while the planning and reporting layer stays consistent across the whole book.”

Client services team Independent agency

“A publisher sees where inventory clears, what demand it attracts, and how floor prices affect both — in terms that are straightforward to take to stakeholders.”

Publisher revenue team Media owner
Cross-channelDisplay, video, streaming TV, native, in-app
Real-timeDelivery insight while campaigns run
First-party dataBuilt for consent-aware activation
ProgrammaticManaged and self-serve buying

Bring the next campaign onto one desk

Open a workspace, connect your audiences, and launch a first line item in minutes.

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